ENVIRONMENTAL STRATEGY AND COMPETITIVE ADVANTAGE IN MEZCAL BUSINESSES IN OAXACA, MEXICO

Ileana Garcia-Roman, Patricia S. Sanchez-Medina, Rene Diaz-Pichardo and Magdaleno Caballero-Caballero,

International Journal of Management and Marketing Research, 2018, vol. 11, issue 1, 41-54

Abstract: In this article we examine the relationship between environmental strategy and competitive advantage using natural-resource-based theory. We did a transverse-cut quantitative analysis on a sample of 80 small mezcal (distilled alcoholic beverage made from agave angustifolia haw) businesses in Oaxaca, Mexico. We used structural equations modeling for hypothesis testing; our results reveal a direct and positive relationship between environmental strategy and future positioning, and between environmental strategy and business partnerships. This implies that environmental strategies implemented by the palenquero (the owner or manager of a mezcal business) can generate competitive advantages in future positioning and partnerships, which improve business productivity and help preserve the natural environment

Keywords: Small Businesses; Mezcal; Environmental Strategy; Competitive Advantage (search for similar items in EconPapers)
JEL-codes: M1 M14 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v11n1-2018/IJMMR-V11N1-2018-4.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ibf:ijmmre:v:11:y:2018:i:1:p:41-54

Access Statistics for this article

International Journal of Management and Marketing Research is currently edited by Terrance Jalbert

More articles in International Journal of Management and Marketing Research from The Institute for Business and Finance Research
Bibliographic data for series maintained by Mercedes Jalbert ( this e-mail address is bad, please contact ).