MODEL DESIGN OF MANAGEMENT COMPETENCES AND ITS IMPLEMENTATION PROCESS FOR SMES: DIAGNOSTIC EVALUATION OF THE RETAIL SECTOR

Melchor David Elizondo Sandoval, Jesus Alberto Montalvo Morales, Jose Luis Perez Cardona, Jose Andres Munoz and Luis Daniel Munoz

International Journal of Management and Marketing Research, 2018, vol. 11, issue 1, 73-97

Abstract: The changing and globalizing environment in business has resulted in increasing competition in markets and sectors. These factors drive the search for better strategic management tools that increase business results. SMEs are at the center of these changes with management needs and problems. These SMEs search for human capital with appropriate profiles and competencies that match the management requirements. The existence of this "competitive gap" is a barrier that impacts the survival and growth of SMEs. The present research proposes a model of managerial competencies and its implementation process. This model is easy to understand for SMEs, to increase the development of specific managerial competencies. The impact reduces the mortality rate and increase business as a result. The research methodology was exploratory, descriptive and propositional. The sample size was determined from a stratified probabilistic sampling with a 95% confidence level. The research instrument was applied to 371 partners and managers. The validity and reliability of the instrument was determined by Alfha de Cronbach with a score of 0.86. We propose a model of management competencies and its implementation is established with its own design. The methodology is new, non-theoretical in application, easy to understand, useful to SMEs, easy to use, and promotes the development of specific managerial competencies. The model is selected by the manager or partner. The model seeks to impact the stability and survival of SMEs in the Municipality of Saltillo in the State of Coahuila

Keywords: Model of Management Competitions; SME (search for similar items in EconPapers)
JEL-codes: M10 (search for similar items in EconPapers)
Date: 2018
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