CONSUMER CHANGES INDUCED BY ADOPTION OF THE INTERNET OF THINGS

Zhenpan Wang, Sulin Chung and Xiuzhu Gu

International Journal of Management and Marketing Research, 2023, vol. 16, issue 1, 89-97

Abstract: The Internet of Things is experiencing rapid development in China and has huge market potential. There is little existing literature examining consumer cognitive changes or behavioral changes induced by Internet of Things technologies. This study is the first attempt at exploratory analysis. The purpose of this study is to examine the predicted and influential relationships between value perception change, satisfaction change, privacy concerns, and changes in word-of-mouth and loyalty caused by the Internet of Things. The results imply that customer value perception changes and satisfaction changes predict word-of-mouth changes and loyalty changes, and there is a positive relationship between them. The findings have ramifications for businesses, as well as for theoretical and practical Internet of Things research.

Keywords: Cognitive Changes; Behavioral Changes; Internet of Things (search for similar items in EconPapers)
Date: 2023
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