DO CONSUMERS RECALL PRODUCTS’ WARNING LABELS? A META-ANALYSI

Mohamed M. Mostafa

International Journal of Management and Marketing Research, 2016, vol. 9, issue 1, 81-96

Abstract: Meta-analysis is a statistical technique that allows one to combine the results from multiple studies to glean inferences on the overall importance of a certain phenomenon. This study employs a substantive metaanalysis approach to quantitatively summarize the results of empirical studies of the direct impact of products’ warning labels on consumers’ recall. When all the available estimates are combined and averaged, there seems to be a genuine and positive effect of warning labels on consumers’ recall (average effect size = 0.34, aggregate n = 1882). The findings of this study significantly refine the body of knowledge concerning the impact of products’ warning labels on consumers’ recall, and thereby offer an improved conceptual framework for marketers and warning label designers.

Keywords: Warning Labels; Consumer Recall; Meta-Analysis (search for similar items in EconPapers)
JEL-codes: M30 M31 M37 (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v9n1-2016/IJMMR-V9N1-2016-6.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ibf:ijmmre:v:9:y:2016:i:1:p:81-96

Access Statistics for this article

International Journal of Management and Marketing Research is currently edited by Terrance Jalbert

More articles in International Journal of Management and Marketing Research from The Institute for Business and Finance Research
Bibliographic data for series maintained by Mercedes Jalbert ( this e-mail address is bad, please contact ).