THE EFFECT OF EL BUEN FIN IN MEXICAN HOTEL OCCUPANCY

Luis Domingo Martinez Vazquez, Minerva Candelaria Maldonado Alcudia, Driselda Patricia Sanchez Aguirre and Monica María Munoz Cornejo

International Journal of Management and Marketing Research, 2016, vol. 9, issue 2, 71-79

Abstract: The aim of this article was to analyze the effect of El Buen Fin, Mexico's sale weekend, in Mexican hotels occupancy. Indices of such were analyzed by national tourists in central Mexican cities on weekly bases during 2003 thru 2014. A multiple regression model was used with three predictive variables namely: the passing of time, holidays and El Buen Fin, where the response variable was the number of weekly occupied hotel rooms by Mexican tourists. Implementation of El Buen Fin had an impact in the occupancy of five of the six cities subject of study: Colima, Guanajuato, Pachuca, Guadalajara and Toluca. Regarding to the beach towns of Acapulco, Ixtapa-Zihuatanejo, Puerto Vallarta and Nuevo Vallarta, El Buen Fin showed no statistical significant effect in any of them

Keywords: Hotel Occupancy; Mexico; el Buen Fin; Economy; Tourism (search for similar items in EconPapers)
JEL-codes: Z3 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ibf:ijmmre:v:9:y:2016:i:2:p:71-79

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