COMPETITIVENESS STRATEGIES BASED ON ORGANIZATIONAL RESILIENCE FACTORS: CASE LOS CABOS, MEXICO ESTRATEGIAS DE COMPETITIVIDAD BASADAS EN FACTORES DE RESILIENCIA ORGANIZACIONAL: CASO LOS CABOS, MEXICO

Claudia Carolina Lacruhy Enriquez, Maria Guadalupe Beltran Lizarraga and Virginia Berenice Niebla Zatarain

Revista Global de Negocios, 2022, vol. 10, issue 1, 11-24

Abstract: In this article de objective was determinate the strategies that influence their competitiveness based on organizational resilience factors in the tourism companies of Los Cabos, México. Three models of organizational resilience were analyzed, in the component of strategic risk management, which made it possible to define the implications for tourism companies; subsequently, a hybrid questionnaire with 20 questions was applied to 77 companies in Los Cabos, México. The results showed that the strategies of the companies in the study have a relationship with the attributes of resilient organizations, likewise the main resilience factors are: 1. Change management (83%), 2. Risk management (89%) and 3. Ability to recover from a crisis (89%), therefor they can adapt their business model to adverse situations. It is concluded that resilience is a factor of competitiveness in the region.

Keywords: Competitiveness Strategies; Organizational Resilience Factors; Risk Management and Change Management (search for similar items in EconPapers)
JEL-codes: M10 Z31 Z32 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:ibf:rgnego:v:10:y:2022:i:1:p:11-24

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