PROPOSAL OF BASE BUSINESS MODEL FOR BIOTECHNOLOGY COMPANIES IN MEXICO, PROPUESTA DE MODELO DE NEGOCIO BASE PARA LAS EMPRESAS DE BIOTECNOLOGIA EN MEXICO

Sergio Castro Aranda, Virginia Guadalupe Lopez Torres and Graciela Guerra Rivas

Revista Global de Negocios, 2016, vol. 4, issue 4, 29-51

Abstract: The biotechnology industry in Mexico is emergent. While countries like Singapore and South Korea have established their industries rapidly, Mexico still does not have specific programs for the biotechnology development. For over two decades, this country has tried to exploit everything that the biotechnology industry has to offer. However, the results have not been very impressive. Therefore, Mexico requires changes in terms of the development mechanism of the biotechnology industry. One of the key pillars of changes required in Mexico is the business model used by the industry. Based on the above, the target of this work was to develop a base business model for the biotechnology companies. To make this proposal, a mixed method was applied to conduct the research and the variables of canvas methodology, were used to analyze the companies that were selected. The results showed that successful biotech companies have certain patterns in their business models. Also, they allowed us to understand how companies interact with their environment and carry out a proposal of business model most likely to have a future development

Keywords: Business Model; Biotechnology Industry; Innovation; Baja California (search for similar items in EconPapers)
JEL-codes: L65 M10 (search for similar items in EconPapers)
Date: 2016
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