GLOBAL STEEL MARKET: THE CHALLENGE OF INTERNATIONALIZATION OF MEXICAN STEEL INDUSTRY, MERCADO GLOBAL DEL ACERO: EL RETO DE LA INTERNACIONALIZACIoN DE LA INDUSTRIA ACERERA MEXICANA

Juan Jesus Nahuat Arreguin, Monica Blanco Jimenez, Jesus Cruz and Diego Buenrostro

Revista Global de Negocios, 2016, vol. 4, issue 4, 83-94

Abstract: At the present time the companies are linked to business strategies that are able to adopt or create organizations, they can be developed in different ways. This research is taking place in the city of Monterrey, State of Nuevo Leon, Mexico. It is about strategic factors that can interfere to push the internationalization of companies in the steel industry in the Northeast Mexico, data were collected by means of a field research in the most important companies of the city by analyzing this information Statistically, the information was obtained on quality, innovation and promotion of exploitation, this information was obtained by measuring 25 specific variables divided in 3 constructors and their behavior. Those variables are involved in administrative and production factors, all this going to the goal of entering the international steel market

Keywords: Steel Industry; Internationalization; Northern Mexico; Competitiveness (search for similar items in EconPapers)
JEL-codes: L1 L6 L7 (search for similar items in EconPapers)
Date: 2016
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