CORPORATE SOCIAL RESPONSIBILITY IN THE COMMUNICATION OF THE WEBSITES OF THE COMPANIES AND SUSTAINABLE PRICE INDEX QUOTES ON THE MEXICAN STOCK EXCHANGE, LA RESPONSABILIDAD SOCIAL CORPORATIVA EN LA COMUNICACIÓN DE LOS SITIOS WEB DE LAS EMPRESAS CON ÍNDICE DE PRECIOS Y COTIZACIONES SUSTENTABLE EN LA BOLSA MEXICANA DE VALORES

María del Carmen Navarrete Torres, María del Carmen Ancona Alcocer, Cecilia García Muñoz Aparicio, Francisco Javier Jiménez Tecillo and Germán Martínez Prats

Revista Global de Negocios, 2016, vol. 4, issue 8, 1-10

Abstract: At present there is global concern regarding social responsibility (CSR). Sustainable processes are indicative of progress at improving environment and corporate governance. These factors are important because they imply better controls in the management of companies associating with the image. It is interesting to analyze the web presence of firms listed on the Mexican Stock Exchange IPC Sustainable list. We examine how firms communicate Social Responsibility and if they make allusions to Climate Change and Environmental Sustainability. The Internet is the most suitable method to convey information about social responsibility communication. This paper examines the corporate web of Mexican companies with a Sustainability Index. We follow the stock market performance of firms that have sustainable programs with international standards. Trends of corporate responsibility in Mexico are analyzed. The specific tool used is based solely on information processing and not on the content analysis of Web Assessment Index (IEW

Keywords: Social Responsibility; Sustainable Index of Prices and Quotations; Web Evaluation (search for similar items in EconPapers)
JEL-codes: M14 (search for similar items in EconPapers)
Date: 2016
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