Regional Identity’s Role in Cambodian Microfinance Adoption: Pushing, Pulling and Mooring Factors

Wei Sun, Alisher Tohirovich Dedahanov, Ho Young Shin and Ki Su Kim

Asian Social Science, 2019, vol. 15, issue 12, 29

Abstract: By sampling usage intention factors of users in rural Cambodia, the study shows their effects on usage intention by integrating PPM and Reinforcement Sensitivity theories. Most of the behavioral factors are adopted from previous research. Perceived risk, reward sensitivity and knowledge prove to have significant effect on usage intention whereas regional identity does not. Regional identity proves to have moderating and negative effects on relationships between reward sensitivity, perceived risk, knowledge, and usage intention. The research results reinforce major roles for both government and microfinance institutions in considering and providing insights for future policy, management and investigations.

Date: 2019
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ccsenet.org/journal/index.php/ass/article/download/0/0/41283/42694 (application/pdf)
https://ccsenet.org/journal/index.php/ass/article/view/0/41283 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ibn:assjnl:v:15:y:2019:i:12:p:29

Access Statistics for this article

More articles in Asian Social Science from Canadian Center of Science and Education Contact information at EDIRC.
Bibliographic data for series maintained by Canadian Center of Science and Education ().