Research on the Design of Tang Dynasty Hunting Pattern Cultural and Creative Products Based on Narrative Design

Xiangyang Bian and Lingyi Zeng

Asian Social Science, 2025, vol. 21, issue 2, 37

Abstract: The hunting pattern is a popular style of Tang Dynasty textiles, which reflects the social culture and aesthetic interest of the time and is a witness to the fusion of Chinese and foreign cultural exchanges. From the perspective of narrative design, this paper takes the Chinese traditional hunting spirit as the core and cultural and creative products as the final expression, to realize the innovative design application of Tang Dynasty textile patterns. From the analysis of the three narrative elements of the Tang Dynasty hunting pattern, namely, narrative theme, plot, and expression level, the narrative design is developed by combining the product shape, material, and color. The design emphasizes the fun of the product and the interaction with the users to promote the users' in-depth experience and cognition of traditional Chinese culture, which provides a methodological guide for the practice of narrative design in cultural and creative products.

Date: 2025
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