 Evaluation of the Methods of Dealing with the Problem of Mental Dissonance of the Consumer after the Purchase Process to Ensure Repeat of Purchase (Apple Mobile Phones Company)Somaia Osman Mohamed Abdelgadir International Journal of Business and Management, 2018, vol. 13, issue 8, 167 Abstract: The purpose of this research is to identify the effects of consumer behavior. and to know the needs and desires of the consumer, as well as the search for methods and strategies to reduce the problem of mental dissonance of the consumer to repeat the purchase process, data were collected through the questionnaire, observation and reference to some of the relevant references, The research found that the problem of mental dissonance due to technology has a great impact on the youth group between the ages of 21 and 39 years, according to the field study. The findings also show that the intensity of mental dissonance among the consumer, increases whenever there is a high degree of financial risk, Psychological mental dissonance is due to the severity of the purchase side between what is familiar and what is new. The study recommended that the company take into account some of the things that reduce the feelings of conflict as advertisements showing that the buyer is satisfied with the product after the purchase, and recommended that the messages should include in the promotional campaigns directed to the purchaser of Apple products. Date: 2018 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ibn:ijbmjn:v:13:y:2018:i:8:p:167 Access Statistics for this article More articles in International Journal of Business and Management from Canadian Center of Science and Education Contact information at EDIRC. |
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