How can Corporate Assistance Help Rural Revitalization? Empirical Evidence and Case Study from Wangmo County, Guizhou Province

Desheng Zhang, Junchao Zhou and Zhaowei Zhang

International Journal of Business and Management, 2024, vol. 18, issue 6, 184

Abstract: In the comprehensive promotion of rural revitalization today, how enterprises play a key role to help rural revitalization, is a question worth discussing. The previous study mainly discussed the correlation between enterprise assistance and rural revitalization from the perspectives of inclusive finance, digital economy and industrial structure. However, the influence mechanism of enterprise assistance on rural revitalization and typical case studies are not systematic enough. Therefore, this paper selects 12 villages in Wangmo County, Guizhou Province as samples, uses panel data to empirically test and analyze the relationship between enterprise assistance and rural revitalization, and takes Luolang Village's "four-party agreement" model as a typical case to analyze. The study found that enterprise assistance has a significant positive role in promoting rural revitalization, and the "four-party agreement" model has played an important role in poverty alleviation. Through the organic cooperation of the government, enterprises, leading enterprises and farmers, this model successfully established the development pattern of the whole industrial chain and realized the stable poverty alleviation of Luolang Village. This study verified the positive impact of enterprise assistance on rural revitalization, enriched the theoretical model of enterprise participation in rural revitalization, and provided a framework for the application and improvement of the "four-party agreement" model. This has important reference value for promoting enterprises to deepen rural revitalization.

Date: 2024
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