Development and Implementation of E-Business Strategies Managed and Applied by Kuwait Airways

Ahmad Al-Fadly

International Journal of Economics and Finance, 2016, vol. 8, issue 9, 41-49

Abstract: The chief objective of the current research is to offer significant novel perspectives into the creation and execution of e-business strategies managed and applied by Kuwait Airways, together with an evaluation of their suitability and ability to lead other airlines to secure a competitive advantage. The degree of achievement resulting from the application of e-business strategies for Kuwait Airways depends on the overall value added to its business operations and processes. The researcher adopted a case study of Kuwait Airways (KAC) and Jazeera Airways as a research method. This study shows that a good website can provide positive input for the fundamentals of a trade procedure and change compared to other related technologies, including the telephone, while the basis of the determined benefit is modified, with information becoming an essential asset and electronic commerce being a crucial enabler. This study reveals that the expansion of information through a web-site is related to both technology and policy. The Internet can be considered as a mode or a distribution channel to interact with clients; it is a crucial method to seeking new clients and maintaining associations with existing clients. Both the trade and the clients cannot afford to overlook the latest technology evolution. The current study showed that combining crucial functions including web technologies, marketing, and system solutions can help the KAC to attain competitive benefits.

Keywords: Kuwait Airways; e-business; online ticketing; strategies (search for similar items in EconPapers)
Date: 2016
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