Understanding How Social Media Is Influencing the Way People Communicate: Verbally and Written

Noelle Defede, Nina Marie Magdaraog, Sakshi Chiragbhai Thakkar and Gulhan Bizel

International Journal of Marketing Studies, 2021, vol. 13, issue 2, 1

Abstract: The way in which people communicate has changed significantly in the past decade. For instance, instead of reading newspapers to find out the latest news many flock to Twitter™ to see what is trending for the day. Communication online via social media has changed the way people view many things. Therefore, with this understanding, it is notable to understand how social media is influencing the way people communicate- verbally and written. This paper dives more into finding more descriptive explanations of how it does so, such as whether they have changed the way they speak in person and online or the way they type their emails and texts. Using methods that involve secondary sources such as research journals and articles as well as conducting a survey questionnaire composed of participants from the United States and India is reflected in this paper. The research findings indicate that social media does influence the way people communicate because of how it allows people to gain more knowledge and information, it has become more accessible for others and it fuels conversion in terms of using emoticons. This research paper reflects the change that social media has brought forth to interpersonal communication.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:ibn:ijmsjn:v:13:y:2021:i:2:p:1

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