A Measure of the Incongruity Hypothesis: Effects of Two Orienting Tasks on Memory for Targets of Categorical and Orthographic Distinctiveness

Brooke Ludwig, Tracy Henley and Raymond Green

International Journal of Psychological Studies, 2012, vol. 4, issue 2, 88

Abstract: This study examined the effects of two orienting tasks – pleasantness-judging and syllable counting–on memoryfor two lists of words containing either categorically distinctive targets or orthographically distinctive targets.Analysis of the number of filler words recalled suggested that there was a significant difference between the twoword lists, but not between the two orienting tasks. There was also a significant interaction effect between listand task on recall for filler words. However, analysis of the number of target words recalled revealed nosignificant difference between the two lists or the two tasks. As such, some of the results of this study wereinconsistent with Schmidt's (1991) Incongruity Hypothesis.

Date: 2012
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