Family Consumption Decisions: Literature Review and Extension —The Psycho-Social Case of Single-Mother Families and Their Early Adolescent Daughters

Yossi Gavish

International Journal of Psychological Studies, 2013, vol. 5, issue 4, 26

Abstract: Studies of family consumption decisions have investigated children’s relative influence in different stages of thebuying process, mostly on products directly relevant to them or to the family as a whole but not on the influenceof children on consumption of products that are used by their parents. In order to extend the existing literature,this paper suggests focusing on mothers - early adolescent daughters (10-15) – vicarious role modeltri-directional relationships as drivers of consumption behaviors. Previous studies dealt with mothers and theiradolescent daughters, 15-18 years old. However, according to the APA (2001), adolescents are generally defined as youth ages 10 to 18 years old. In addition, according to the U.S. Census Bureau (2008), single-parent, mostly mothers, American households increased from 11 percent of all households in 1970 to 29 percent in 2007, As a result, it is necessary to research the relative influence of adolescent daughters in households which include the “traditional family†compared to single-mother families. Four different samples are required in order to research these paper propositions and the possible differences between adolescent daughter’s ages (10-15 vs. 15-18) and their family unit structure (traditional families vs. single-mother families).

Date: 2013
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