Does Sharing Economy Have a Moral Capital? Comparing Semantic Networks in Social Media and News Media

Elanor Colleoni, Nuccio Ludovico, Illia Laura and Ravindran Kiron

Journal of Management and Sustainability, 2021, vol. 11, issue 2, 1

Abstract: Sharing Economy organizations appear to enjoy positive moral capital associated with supporting local entrepreneurs, the economy, and the environment. However, they operate in a regulatory limbo allowing them to engage in business practices that would not be permitted in other sectors. Hence a question remains- Does Sharing Economy (SE) have a moral capital? To explore whether the sharing economy has a moral capital, we explored the discussions around Uber after a number of scandals in 2017 in news media and on Twitter. Our findings show that news media play a critical role in developing and maintaining a positive moral capital of Uber, while the general public on Twitter tend to be more negative and do not afford SE much moral capital.

Date: 2021
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