The Impact of Knowledge Management on the Marketing Performance of Small and Medium Enterprises in the State of Kuwait

Abdulmohsen S. Z. Al-Ajami and Marzouq Ayed Al-Qa’eed

Modern Applied Science, 2020, vol. 14, issue 6, 21

Abstract: The study aimed to measure the Impact of Knowledge Management on the Marketing Performance of Small and Medium Enterprises in the State of Kuwait. The population of the study comprised of the owners of small and medium enterprises in the State of Kuwait. An appropriate sample of 150 respondents was used and 124 valid questionnaires were retrieved for analysis. The study reached an effect of knowledge management has been found on the marketing performance in small and medium projects in the State of Kuwait. This reflects the importance of attention to diversifying the sources of obtaining knowledge from the environment surrounding the project in a manner that can be used to its advantage in order to improve the level of its marketing performance. The study also highlighted that the opinions of the study sample on the impact of knowledge management on the marketing performance in small and medium enterprises in the State of Kuwait do not differ according to their practical experiences and scientific qualifications.

Date: 2020
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