Healthcare Staff Motivation Effects on Healthcare Services Consumers Behaviour

Daniel Adrian Gardan (), Diana Craciunas, Iuliana Petronela Gardan and Madalina Militaru
Additional contact information
Daniel Adrian Gardan: Spiru Haret University, Address, Ghica street no 13, Bucharest, 030045, Romania, Tel: +40213169793, Fax: +40213169793, Email:
Diana Craciunas: Spiru Haret University, Postal: Ghica street no 13, Bucharest, 030045, Romania
Iuliana Petronela Gardan: Spiru Haret University, Postal: Ghica street no 13, Bucharest, 030045, Romania
Madalina Militaru: Spiru Haret University, Postal: Ghica street no 13, Bucharest, 030045, Romania

International Conference on Economic Sciences and Business Administration, 2015, vol. 2, issue 1, 104-111

Abstract: The field of staff motivation represents a very complex one, studied intensively in the last years. Its importance is given not only by the practical dimension related with the optimization and performance objectives of every organization but it relies also on the different implications that staff motivation can have in time on different layers, at the level of business strategy or marketing strategies. Applying principles of staff motivation in the field of healthcare services is a demanding endeavour because of the very specific features and peculiarities of healthcare services, work processes and relationship between the healthcare services customers and employees. The present article is proposing a research aimed to explore the possible correlation between staff motivation and the dynamic of consumer behaviour in the field of healthcare services. It have been identified characteristics variables for medical staff motivation and consumer behaviour from the point of view of the loyalty degree evolution toward the specific healthcare services analysed in the context – dental, ophthalmology and E.N.T. The results of the research show that both intrinsic and extrinsic motivational variables groups are influencing positively the degree of consumption recurrence.

Keywords: employee motivation; consumer behaviour; attitudes; perception; healthcare marketing. (search for similar items in EconPapers)
JEL-codes: I12 M31 (search for similar items in EconPapers)
Date: 2015
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://icesba.eu/RePEc/icb/wpaper/ICESBA2015_13gardan_p104-111.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:icb:wpaper:v:2:y:2015:i:1:104-111

Access Statistics for this article

International Conference on Economic Sciences and Business Administration is currently edited by Manuela Epure

More articles in International Conference on Economic Sciences and Business Administration from Spiru Haret University
Bibliographic data for series maintained by Rocsana Bucea-Manea-Tonis ().