Strategies in digital marketing

Robert Dragomir () and Mihai Andronie
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Robert Dragomir: Spiru Haret University, No 223, Traian Street, Campulung, Postal code: 115100, Romania
Mihai Andronie: Spiru Haret University, No 223, Traian Street, Campulung, Postal code: 115100, Romania

International Conference on Economic Sciences and Business Administration, 2017, vol. 4, issue 1, 127-135

Abstract: The present paper deals with digital marketing. The approach into discussion is the strategies met with the concept mentioned above. Within the actual socio-economic context, the electronic equipments offer on one hand new and innovative methods for products promoting and, on the other hand new challenges for the consumers. Thus, we analysed different and major types of strategies, which have a great impact on the digital marketing.

Keywords: social media; digital marketing strategies; Search Engine Marketing (SEM); Social Networks Marketing; Mobile Devices Marketing (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2017
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