Mapping Educational Marketing

Natalia Manea () and Mihaela Purcaru
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Natalia Manea: University POLITEHNICA of Bucharest, 313, Spl. Independentei, Bucharest, 060042, Romania
Mihaela Purcaru: University POLITEHNICA of Bucharest, 313, Spl. Independentei, Bucharest, 060042, Romania

International Conference on Economic Sciences and Business Administration, 2017, vol. 4, issue 1, 258-262

Abstract: Associating the 'educational' term to the 'marketing' generates a specialized domain, by applying methods, politics and marketing strategies in the area of education. Due to cultural, social and complex role of the education, the educational marketing represents a part of the services marketing, social marketing and non-profit organizations. By offering mandatory educational services, financed by the state budget, the school units’ through their activity the principles of social marketing, regardless of the financial benefits that result out of performing those services. This article proposes to place under educational marketing under conceptual level in the area of services marketing, the works of references in the area of educations marketing not being too many, a consequence of the fact that this is a new domain.

Keywords: education; educational marketing; social marketing; service marketing (search for similar items in EconPapers)
JEL-codes: I23 M31 (search for similar items in EconPapers)
Date: 2017
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