New methods to analyze online consumer behaviour

Mihai Andronie () and Mariana Iatagan ()
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Mihai Andronie: Spiru Haret University, Faculty of Economic Sciences, Bucharest, Romania
Mariana Iatagan: Spiru Haret University, Faculty of Economic Sciences, Bucharest, Romania

International Conference on Economic Sciences and Business Administration, 2017, vol. 4, issue 1, 34-41

Abstract: The concern of specialists for consumer comprehension has adapted to the Internet and technology evolution trend. The online consumer is more demanding, more informed, more numerous and more diverse. The online consumer constantly adapts himself to the flow of information he is bombarded with. At the same time, there is an increase in the number of brands and the diversification of the range of products and services offered. Increasing the complexity of the online business environment, online marketing research specialists have adopted new tools and methods to analyze online consumer behaviour. In the battle to get to the consumer, companies have to take advantage of the benefits of modern marketing research techniques, such us visual marketing and neuro-marketing.

Keywords: consumer behaviour; visual marketing; neuro-marketing (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2017
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