The Attention Economy of Social Media: Networked Publics, the Performance of Self, and Digital Leisure

George Lazaroiu ()
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George Lazaroiu: Spiru Haret University, Faculty of Economic Sciences, 46 G Fabricii Str., District 6 Bucharest, Romania

International Conference on Economic Sciences and Business Administration, 2019, vol. 5, issue 1, 95-101

Abstract: Despite the relevance of the attention economy of social media, only limited research has been conducted on this topic. Using and replicating data from eMarketer, GlobalWebIndex, GSMA Intelligence, Hootsuite, Kepios, and ZenithOptimedia, I performed analyses and made estimates regarding daily hours spent with digital media per adult user, Internet use based on active Internet user data and active use of Internet-powered mobile services, average amount of time per day spent in 2018 using the Internet via any device (in hours and minutes), social media penetration by region (2018 data), how Internet users engage with social media, and average amount of time per day spent using social media via any device (in hours and minutes). The results of a study based on data gathered from 3,400 respondents provide support for my research model. Employing the structural equation modeling and using the probability sampling technique, I collected and inspected data via a self-administrated questionnaire.

Keywords: attention economy; social media; networked publics; digital leisure (search for similar items in EconPapers)
JEL-codes: A13 D03 L82 L86 (search for similar items in EconPapers)
Date: 2019
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