Making sense of e-business

Bob Hartley and Brendan D'Cruz

Global Business and Economics Review, 2001, vol. 3, issue 1, 68-83

Abstract: The business environment is at present moving through a dynamic and turbulent phase driven by technological change, globalisation, and increasingly competitive markets. This paper sets out to review the impact of the Internet on the business processes that support marketing, sales and the supply chain. The paper differentiates between E-Business and E-Commerce, reviews customer relationship management and its relevance to E-Business, examines examples from the area of B2B (business to business) supply chain and channel management, and B2C (business to consumer) electronic retailing, and discusses the relevance for small and large organisations. The IT and business processing revolution has still a very long way to go, but the way ahead has become much clearer.

Keywords: e-business; electronic business; internet; e-commerce; electronic commerce; customer relationship management; CRM; e-retailing; electronic retailing; B2B supply chain; supply chain management; channel management. (search for similar items in EconPapers)
Date: 2001
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=6166 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:gbusec:v:3:y:2001:i:1:p:68-83

Access Statistics for this article

More articles in Global Business and Economics Review from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().