Who are online shoppers?

Bijou Yang and David Lester

Global Business and Economics Review, 2003, vol. 5, issue 2, 350-368

Abstract: Data from 180 respondents indicated that there was a consistent attitude-action pattern which distinguished online shoppers from non-shoppers. Internet users showed a consistent pattern in seeking information from the Internet and making online purchases. While the predictors of purchasing 15 different items online were not altogether consistent, psychological factors played a significant role in predicting positive and negative attitudes toward online purchasing and in predicting actual online purchases respectively.

Keywords: online shopping; internet shopping; psychological factors; online purchasing; e-commerce; electronic commerce; e-marketing; electronic marketing. (search for similar items in EconPapers)
Date: 2003
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=6205 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:gbusec:v:5:y:2003:i:2:p:350-368

Access Statistics for this article

More articles in Global Business and Economics Review from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().