Contributing factors of green innovation for environmental sustainability

Lipsa Das and Sarita Mishra

International Journal of Accounting, Auditing and Performance Evaluation, 2025, vol. 21, issue 3/4, 697-718

Abstract: Environmental sustainability is one of the major focus points of every competent business model in the world. In this context the effect of green innovation is vital for gaining environmental sustainability. The thought that innovation is an important key driver for sustainability development is broadly accepted by industrial professionals and governments. This paper reviews the literature on green innovations and its supporting factors that can guide an organisation towards sustainability. This study investigates the statistical significance of different contributing factors derived from relevant literature through linear regression analysis towards influencing the green innovation projects and sustainable development of any organisation. The data were collected from various services and manufacturing organisations of Odisha who adopt green sustainable practices through green innovation using a close ended questionnaire. Our findings proved a positive and significant link of factors, i.e., green patent, green copyright, green finance, R%D, internal and external stakeholders, past performance with green innovation project. This paper provides a new perspective for the research on the contributing factors of green innovation.

Keywords: environmental sustainability; green innovation; linear regression; R%D schemes; green sustainable practices; green patent; green copyright; green finance; internal and external stake holders; past performance. (search for similar items in EconPapers)
Date: 2025
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