Crisis in the D&E markets: invest, lay dormant or run for cover

Eleanor Eaton and Lothar Katz

International Journal of Business Environment, 2011, vol. 4, issue 1, 3-21

Abstract: This paper provides a sweeping analytical review of the major developing and emerging (D&E) markets of Brazil, Russia, India and China, commonly referred to as the BRIC countries. The authors share their extensive business experience in designing successful entry strategies into the D&E markets for major US and European corporations, providing guidance and food for thought to Western companies looking for growth opportunities in new markets. After reviewing market characteristics, current state and business climate, the article discusses promising investment and engagement strategies for each of the economies covered, considering product and service sales, sourcing, as well as outsourcing opportunities.

Keywords: developing and emerging markets; new markets; BRIC countries; market entry strategy; strategic growth; business-friendly environment; government influence; business development; consumer markets; foreign investment; Brazil; Russia; India; China; sourcing; outsourcing; D&E markets. (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=39382 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbenv:v:4:y:2011:i:1:p:3-21

Access Statistics for this article

More articles in International Journal of Business Environment from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().