Strategic orientation and new venture performance in the hospitality industry

María-del-Carmen Alarcón-del-Amo, Jorge Eduardo Gómez, Joan Llonch and Josep Rialp

International Journal of Business Environment, 2014, vol. 6, issue 3, 266-283

Abstract: Despite the important role of new ventures in any developed market, and the economic significance of the hospitality industry, the influence of key strategic orientation on new venture performance has not been previously researched. This study develops and tests a model where market orientation (MO) is an antecedent of entrepreneurial orientation (EO), EO is critical to innovation success (IS), and MO and IS are important drivers of new venture performance. Moreover, our results suggest that with respect to new ventures, learning orientation does not moderate the relationship between strategic orientation and performance outcomes.

Keywords: market orientation; entrepreneurial orientation; innovation success; learning orientation; business performance; new ventures; hospitality industry; strategic orientation; performance outcomes; entrepreneurship. (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=63771 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbenv:v:6:y:2014:i:3:p:266-283

Access Statistics for this article

More articles in International Journal of Business Environment from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().