An integrated approach to analyse requisites of product innovation management

Sanjay Kumar, Sunil Luthra, Abid Haleem, Dixit Garg, Sultan Singh and Sachin K. Mangla

International Journal of Business Innovation and Research, 2018, vol. 16, issue 1, 36-62

Abstract: Product innovativeness, in terms of significantly improved/new features, functions, usage, properties and aesthetics, etc., may be appreciated as an increasingly important research area for attaining business sustainability nationally/internationally. This paper attempts to identify, understand and analyse key requisites for product innovation management in Indian firms. Literature review approach has been utilised for identifying requisites and benefits of product innovation management. Interpretive structural modelling is utilised to understand and analyse contextual relations and hierarchical levels of requisites of product innovation management. Further, through decision making trial and evaluation laboratory methodology used to segregate requisites for product innovation management in to cause and effect groups. This paper may also help practicing innovation managers of various Indian firms and multinational firms seeking business in/from India towards identifying, developing an understanding and analysing 'strengths and weaknesses' of their firms in managing activities and resources involved in 'product innovation management processes'.

Keywords: innovation management; literature review; product innovativeness; requisites for product innovation management; interpretive structural modelling; ISM; decision making trial and evaluation laboratory; DEMATEL. (search for similar items in EconPapers)
Date: 2018
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=91081 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbire:v:16:y:2018:i:1:p:36-62

Access Statistics for this article

More articles in International Journal of Business Innovation and Research from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().