Strategic capabilities and competitive strategies: the moderating role of exporting

Asma Zgarni and Lamia Gharbi

International Journal of Business Innovation and Research, 2021, vol. 26, issue 1, 58-81

Abstract: This article aims to discern the moderating role of the activity regime (exporter or not) on the relationship between strategic capabilities and competitive strategies. Referring to the resource-based approach, we examine, through a score, the simultaneous effect of five groups of strategic capabilities; including managerial, technological, marketing, information technology, and market linkages; on competitive strategies. Using a quantitative hypothetic deductive approach, and among the structural equations method, the study confirms the moderating role of the activity regime on the relationship between strategic capabilities and competitive strategies in a sample of Tunisian manufacturing companies. Nevertheless, this moderating effect has just reversed the sense of the positive relationship between strategic capabilities and competitive strategies.

Keywords: strategic capabilities; competitive strategies; exporter activity regime. (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbire:v:26:y:2021:i:1:p:58-81

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