Investigating consumer intention to use food delivery mobile applications: an Indian perspective

Nupur Arora and Parul Manchanda

International Journal of Business Innovation and Research, 2023, vol. 30, issue 3, 407-433

Abstract: Online retail and mobile commerce are one of the fastest growing segments in Indian market, be it any product category. Food industry has witnessed a massive transformation as to how the business is conducted. Prior studies have typically scrutinised consumer attitudes towards online retail in general and very few studies have emphasised consumer behaviour with respect to food delivery mobile applications (FDMA), specifically in Indian context. The objective of this study is to inspect the structural relationship between the constructs of UTAUT2 and consumer intention to use FDMA in the presence of consumer innovativeness (CI) as a reflective moderator. Online questionnaires were administered with 276 valid questionnaires. The model was tested using partial least square (PLS) path modelling approach. The findings suggest that only habit, performance expectancy and price value were key indicators of Indian consumers' intention to adopt FDMA with no significant moderation effect of CI in domain if IT.

Keywords: food delivery mobile applications; FDMA; UTAUT2; consumer innovativeness; moderator; price value; performance expectancy; effort expectancy; habit; hedonic motivation; social influence; intention to use; partial least square; PLS. (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=129367 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbire:v:30:y:2023:i:3:p:407-433

Access Statistics for this article

More articles in International Journal of Business Innovation and Research from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().