Robotic process automation adoption challenges in Indian IT and BPO sector - TAM perspective

Kadambini Katke and V.S. Harshith Babu

International Journal of Business Innovation and Research, 2024, vol. 35, issue 1, 123-136

Abstract: Since a decade ago, the robotic automation process has failed to record the required recognition and wide acceptance, even after claiming value and operational benefit to all stakeholders. Robotic process automation (RPA) failure is a common occurrence. It is required to identify the hurdle in the technology adoption process. This research paper attempts to test the widely cited technology acceptance model (Davis, 1989) to robotic process automation adoption among IT and BPO employees in India. Perceived usefulness and perceived ease of use are the two drivers that impact technology adoption (TAM and TAM2). This study makes an attempt to relate the model with behavioural intentions of RPA adoption. The primary results support that perceived usefulness does not influence the behavioural intention whereas perceived ease of use and subjective norms positively influence the behavioural intention of IT and BPO employees towards RPA technology adoption.

Keywords: technology adoption; behavioural intention; robotic process automation; RPA. (search for similar items in EconPapers)
Date: 2024
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