Co-innovation platform in creative tourism: a conceptual framework

Roma Nova Cahjati Poetry, Togar Mangihut Simatupang and Achmad Ghazali

International Journal of Business Innovation and Research, 2025, vol. 37, issue 3, 390-408

Abstract: The occurrence of COVID-19 pandemic mostly affected tourism, and the adoption of innovative mechanism is inevitable in this industry. Therefore, this study aims to provide a conceptual framework of co-innovation which can guide tourism practitioners in the implementation process. It is based on a comprehensive literature review of the co-innovation platform model and frameworks in creative tourism. The frameworks from selected publications are evaluated and synthesised to develop a complete conceptual model. Furthermore, the study addresses the primary constructs and possible outcomes of co-innovation platforms in creative tourism by synthesising previous findings in innovation and tourism. It recommends that creative tourism stakeholders conduct co-innovation in their destinations by implementing the four foundation pillars: convergence, collaboration, co-creation of experiences, and co-capture.

Keywords: co-innovation; creative tourism; conceptual framework; platform; collaboration. (search for similar items in EconPapers)
Date: 2025
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