 Perception of youth towards 3G technology in mobile phone in IndiaSita Mishra International Journal of Business Innovation and Research, 2011, vol. 5, issue 1, 89-100 Abstract: Mobile phones are the backbone of mobile communications and have experienced explosive growth in recent years. The mobile phone industry continually launches new technology to entice consumers. The introduction of new technology is unavoidable in a competitive environment; as a result telecommunication marketers have to deal with a high uncertainty regarding consumers' preferences and acceptance of various new technologies. Competition among mobile phone service providers in India is expected to grow more intense once the government allows private telecommunication service providers to roll out 3G services. The focus of this exploratory study is to study perception of the youth about 3G technology in mobile phones and the factors which affect the attractiveness towards 3G technology. Keywords: mobile phones; cell phones; 3G; consumer perceptions; consumer behaviour; India; youth; young people; mobile communications; new technologies; competitiveness; telecommunications industry; marketers; marketing; uncertainty; consumer preferences; consumer acceptance; competition; service providers; private sector; product attractiveness; business innovation; R&D; research and development. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbire:v:5:y:2011:i:1:p:89-100 Access Statistics for this article More articles in International Journal of Business Innovation and Research from Inderscience Enterprises Ltd |
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