 Diversification strategies in the global pulp and paper industry - empirical analysis from years 1996 and 2006Mari Valtonen, Satu Pätäri, Ari Jantunen, Kalevi Kyläheiko and Jaana Sandström International Journal of Business Innovation and Research, 2015, vol. 9, issue 1, 15-33 Abstract: Strategic change through diversification is seen to offer potential sources for competitive advantage. On the other hand, there are also many advantages associated to focusing on core capabilities instead of diversification. This article studies how pulp and paper industry (PPI) companies have managed to adjust their diversification strategies in reaction to the changes that have reshaped their operational environment. We will differentiate between related and unrelated diversification, and analyse, how the potential strategic reorientation has affected the profitability of the companies. The sample includes 108 PPI companies and the years to be studied are 1996 and 2006. The results indicate that the PPI companies really have reduced the degree of unrelated and related diversification. Although the strategic change is clear, the profitability effects of diversification were not so explicit. Keywords: strategic change; diversification strategies; related diversification; unrelated diversification; pulp and paper industry; PPI; competitive advantage; profitability. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbire:v:9:y:2015:i:1:p:15-33 Access Statistics for this article More articles in International Journal of Business Innovation and Research from Inderscience Enterprises Ltd |
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