Interaction of marketing, R%D and critical innovation: case study of Korean and Japanese firms

Geon-Cheol Shin and James Jungbae Roh

International Journal of Business Information Systems, 2015, vol. 18, issue 4, 437-450

Abstract: Recently, global companies have focused on innovation to gain global competitive advantage. Despite their interest in critical aspects of innovation from a variety of perspectives, such firms have not adequately explored interaction mechanisms that impact innovative outcomes from a product life-cycle perspective. This paper discusses how interactive mechanisms of marketing and R%D along the product development cycle result in innovative outcomes. In particular, we analyse customer relationship management (CRM) as an interaction mechanism of marketing and R%D. This paper provides a research model that defines such interaction mechanisms with the help of a case study of Korean and Japanese firms that allows for an examination of innovation outcomes.

Keywords: interaction mechanisms; product lifecycle; marketing; R%D; research and development; critical innovation; case study; Korea; Japan; product development; customer relationship management; CRM. (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=68480 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbisy:v:18:y:2015:i:4:p:437-450

Access Statistics for this article

More articles in International Journal of Business Information Systems from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().