What drives the intention to repurchase digital items in digital games? An integration of uses and gratifications theory and the expectation-confirmation model

Hilmy Mahfuzra, Achmad Nizar Hidayanto, Ika Chandra Hapsari and Prahastiwi Utari

International Journal of Business Information Systems, 2019, vol. 30, issue 3, 253-276

Abstract: This study aims to investigate the effect of gratification on the intention to repurchase digital items in digital games by extending the expectation-confirmation model in order to include the perceived value. Data obtained from 495 respondents were analysed using structural equation modelling (SEM) with the help of the SmartPLS 3.0 tool. The results of this study indicate that both enjoyment and customisation influence users' intention to repurchase digital items in digital games through satisfaction, while enjoyment, social presence, and social interaction influence users' intention to repurchase digital items in digital games through perceived value. Our results also demonstrate that both satisfaction and perceived value influence users' repurchase intention, which confirms the validity of our extension of the expectation-confirmation model.

Keywords: digital items; digital games; uses and gratification; online game community; repurchase intention; expectation conformation model; structural equation modelling; SEM. (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (1)

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