Modelling green technology adoption in a developing country: the application of an extended theory of reasoned action

Razib Chandra Chanda, Ali Vafaei-Zadeh, Haniruzila Hanifah, Syafrizal Syafrizal and Karpal Singh Dara Singh

International Journal of Business Information Systems, 2026, vol. 53, issue 1, 1-29

Abstract: This study investigates the factors influencing consumers' behavioural intention toward using green technology. Purposive sampling was utilised to obtain 369 data employing a quantitative research strategy. The findings unveil that environmental knowledge impacts customers' environmental concern. Besides, environmental concern has a significant effect on attitude towards green technology. While environmental knowledge does not significantly affect attitude towards green technology; green trust, attitude, and subjective norms positively and significantly influence intention to adopt green technology. Conversely, perceived consumer effectiveness does not affect intention to adopt green technology. The study also found that attitude towards green technology mediates the effect between environmental concern and intention to adopt green technology. However, attitude towards green technology does not mediate the relationship between environmental knowledge and intention to adopt green technology.

Keywords: green technology adoption; environmental knowledge; environmental concern; theory of reasoned action; TRA; green trust; Bangladesh. (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbisy:v:53:y:2026:i:1:p:1-29

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