Impact of password management strategies on the trust enhancement in the digital era

Nitin Bansal and Krishna Nath Pandey

International Journal of Business Performance Management, 2023, vol. 24, issue 3/4, 484-503

Abstract: Password management is a buzzword in digital services. Information security is the main motive of the companies offering digital services. Adoption of digital services is based on the trust factor to its users. The objective of this paper is 'to analyse the impact of password management strategies on trust enhancement in the digital era'. This study has analysed the primary data, collected through five points Likert scale from 416 respondents from the National Capital Region (NCR) of India using the stepwise method (forward selection) of multiple linear regressions in SPSS version 23. The results revealed that people have the intention to adopt digital services, but lack of trust is a crucial component that deters the users from adopting digital services. The study also revealed that password management strategies have a significant positive impact on trust enhancement, which directly leads to the adoption of digital services.

Keywords: password management strategies; risk; trust; digital services; reuse of password; weak password. (search for similar items in EconPapers)
Date: 2023
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