Analysis of the use of e-commerce in Baja California, Mexico: higher education students 2023

Juan Antonio Meza Fregoso, Nora del Carmen Osuna Millan, Rigoberto Negrete Urbano, Ricardo Fernando Rosales Cisneros and Héctor Luis González Díaz

International Journal of Education Economics and Development, 2025, vol. 16, issue 1/2, 92-105

Abstract: In order to analyse the use of Electronic Commerce by students of the Autonomous University of Baja California, a questionnaire was implemented to identify the personal characteristics of the respondents and whether they have made online purchases. From a sample of 1,741 students, it is concluded that 85% of students have made purchases, with females being the ones who buy the most, in addition to the pandemic being an important part for students to make purchases online, generally students who do not work. They are the ones who buy clothes online in addition to using their cell phone to make the online purchase since it allows them to review complete and detailed information about the product. Finally, students who have purchased in virtual stores recommend this service. Students who have not completed this procedure are students who distrust the service.

Keywords: e-commerce; information and communication technologies; innovation. (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=143608 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijeded:v:16:y:2025:i:1/2:p:92-105

Access Statistics for this article

More articles in International Journal of Education Economics and Development from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().