 Acceptability of cashless payment technologies at festivals: the case of Primavera Sound PortoElvira Vieira and Ana Pinto Borges International Journal of Education Economics and Development, 2026, vol. 17, issue 3/4, 303-313 Abstract: This study investigates the acceptability and influencing factors of new payment methods at a festival, focusing on socio-demographics, behaviour (e.g., ticket type, spending, satisfaction), and temporal trends. It compares the use of TechPay (e.g., MBWay, Apple/Google Pay) and ClassicPay (cash and card) at Primavera Sound Porto in 2022 and 2023. Using logistic regression on a sample of 2,681 respondents, the research explores how the 2023 initiative to promote digital payments impacted adoption. Results show that younger, more educated, and tech-savvy attendees are more likely to use TechPay. Nationality, satisfaction, and year also significantly affect payment choices. These findings help fill a gap in the literature by combining various datasets to assess digital payment adoption in large festival settings. They provide valuable insights for designing targeted marketing and operational strategies that reflect the preferences of diverse audience segments, ultimately improving the festival experience. Keywords: cashless payment methods; socio-demographic profiles; festival experience; satisfaction. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijeded:v:17:y:2026:i:3/4:p:303-313 Access Statistics for this article More articles in International Journal of Education Economics and Development from Inderscience Enterprises Ltd |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.