E-payment or cash on delivery: do e-retailers' ethics, trust, and value matter?

Karim Garrouch, Olfa Bouhlel and Mohamed Nabil Mzoughi

International Journal of Electronic Marketing and Retailing, 2024, vol. 15, issue 1, 46-67

Abstract: This research aims to explain the relative attitude toward e-payment in an online shopping situation, based on the perception of the online retailer's ethics. Ethics have not been previously verified as a factor explaining the e-payment attitude and choice. The study verifies its indirect impact, via trust and perceived value on the relative attitude toward e-payment. A survey was carried out using a self-administered questionnaire filled by 225 Saudi consumers who used to shop online and who have the possibility to use e-payment tools. One dimension of the perceived ethics is shown to be an indirect determinant factor of the e-payment attitude: the fulfilment/reliability. Perceived value and security are also verified as factors enhancing the positive attitude toward the use of e-payment.

Keywords: e-retailer's ethics; perceived e-shopping value; e-payment attitude; trust. (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijemre:v:15:y:2024:i:1:p:46-67

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