The evolution of Chinese consumers on the internet and its implications for marketing

Jun Yu

International Journal of Electronic Marketing and Retailing, 2006, vol. 1, issue 1, 30-47

Abstract: China, with its rapid economic development, has become an important consumer market. A fast growing component of this market is its increasingly large internet population. This study examines the evolution of the Chinese internet population. Specifically, the changes in the characteristics of the internet users and their online shopping behaviours are tracked over the past several years. The analysis provides an understanding of this fast expanding market and its likely future development. In addition, comparisons are made between Chinese internet users and their counterparts in the USA and several other markets. The results have direct implications for internet marketing strategies in China and other developing countries.

Keywords: consumer behaviour; internet marketing; China; online marketing; online shopping; e-shopping; e-marketing; electronic marketing; marketing strategy; developing countries; electronic retailing; e-retailing; e-tailing. (search for similar items in EconPapers)
Date: 2006
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.inderscience.com/link.php?id=10094 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijemre:v:1:y:2006:i:1:p:30-47

Access Statistics for this article

More articles in International Journal of Electronic Marketing and Retailing from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().