Removing RFID adoption obstacles: a socio-technical perspective

Charlie C. Chen and Richard E. Crandall

International Journal of Electronic Marketing and Retailing, 2008, vol. 2, issue 1, 1-19

Abstract: The topic of RFID adoption is of current interest to a widespread audience, especially in the e-commerce and retailing sectors. This article brings a balanced perspective to a subject that is experiencing reporting at the extremes. Using a base of established research theories, including the innovation research stream by Everett Rogers and other theories such as Interorganisational Relationships (IOR) and resource dependency theory, the authors explore a multi-faceted decision domain by showing that the obstacles to RFID adoption encompass technological, managerial and societal issues. The adoption of a major new innovation is a complex process; the eventual success of RFID requires a blend of technological and behavioural changes.

Keywords: innovation diffusion; interoperational relationships; managerial obstacles; radio frequency identification; RFID adoption; societal obstacles; technological obstacles; trust; privacy; strategic intent; interorganisational relationships; resource dependency theory; technological change; behavioural changes. (search for similar items in EconPapers)
Date: 2008
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