The value of a network in the digital era: insights about Doctor Chat case study

Davide Di Fatta, Francesco Cupido and Gandolfo Dominici

International Journal of Electronic Marketing and Retailing, 2017, vol. 8, issue 4, 301-315

Abstract: Networks are ubiquitous in our lives in their social, physical, and digital forms. A growing number of firms today rely entirely on networking and lack a physical location or material infrastructure; they are, so to speak, 'liquid'. Through a theoretical analysis and its application to the case of Doctor Chat mobile app, this paper aims to analyse the fundamental laws of networks and to answer the following questions: 1) are the traditional methods to estimate the network value still valid in the current digital age and in particular for mobile applications?; 2) how do the laws of networks work when networks expand? We conclude with some suggestions for a research agenda in order to inspire further researches on the topic.

Keywords: network theory; mobile app; Sarnoff's law; Metcalfe's law; Reed's law; Odlyzko and Tilly's law. (search for similar items in EconPapers)
Date: 2017
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