Strategic business model canvassing for terracotta pottery entrepreneurs in India

Anupama Panghal, Shweta Dahiya, Shilpa Sindhu, Parveen Siwach and Bharat Dahiya

International Journal of Entrepreneurship and Small Business, 2023, vol. 50, issue 3, 407-432

Abstract: The paper discusses strategic entrepreneurship vis-à-vis terracotta pottery production in Delhi, India. Pottery artisans face changing regulatory and market forces, which could result in a severe financial and technological burden on them. The study suggests strategies to protect this sustainable and traditional art of entrepreneurship. Present status of business of potters' community is examined using the business model canvas (BMC) and Porter's (2001) industry analysis and value chain model, and a new BMC is proposed. The strategies based on the new BMC are modelled through decision-making trial and evaluation laboratory technique (DEMATEL). To sustain entrepreneurship of terracotta art in India, the proposed strategies include stakeholders to focus on reducing production costs, conducting training and development, promoting product innovation, and exploring direct marketing channels and new customer segments.

Keywords: business model canvas; BMC; terracotta pottery; Porter's industry analysis; strategic entrepreneurship; DEMATEL; India. (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=134176 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijesbu:v:50:y:2023:i:3:p:407-432

Access Statistics for this article

More articles in International Journal of Entrepreneurship and Small Business from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().