Global sustainable organic product movement: embracing production and consumption shifts

Shobha Bhardwaj, Praveen Kumar Pandey and Shruti Bansal

International Journal of Global Environmental Issues, 2024, vol. 23, issue 1, 59-74

Abstract: This study delves into the incorporation of United Nations' Sustainable Development Goals (SDGs) by India, examining how the nation has become a pioneer in aligning its market and corporate sectors with this framework. The research focuses on the market strategies employed by companies in India, shedding light on the supportive economic conditions fostered by the government. The primary objective is to identify government support mechanisms for companies prioritising customer and environmental concerns through sustainable practices. Emphasising the often-overlooked value-added services, the paper suggests ways these businesses can attract customers towards organic products. The systematic literature review techniques findings offer insights into sustainable global business expansion, highlighting the interplay between health considerations, ethical values, and economic trends. The study also explores the connection between customer health concerns, environmental ethics, and prevailing economic patterns, aiming to guide businesses in capturing and expanding their global footprint in a sustainable manner.

Keywords: Sustainable Development Goals; SDGs; Indian market strategies; government support mechanisms; sustainable business expansion; customer health concerns. (search for similar items in EconPapers)
Date: 2024
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