Exploring preventive healthcare behaviour in the Indian context

Gourab De, Ayona Bhattacharjee, Neena Sondhi and Himanshu Joshi

International Journal of Indian Culture and Business Management, 2025, vol. 35, issue 1, 17-43

Abstract: With the increasing global incidence of lifestyle diseases in modern times, it is imperative to adopt preventive healthcare behaviour to avert the occurrence of these ailments efficiently. This study adopts a qualitative methodology using in-depth interviews and focus group discussions with urban adult Indian consumers to understand different aspects of preventive healthcare behaviour. The exploratory study identifies key factors influencing an individual's adoption of such healthcare behaviour. The study also reveals how adopting this behaviour may impact a person's subjective well-being. The findings are theoretically significant, providing a comprehensive framework for understanding preventive healthcare behaviour. The study has important implications for firms in the segment of preventive healthcare products and the services sector as it provides information about factors that can enhance the adoption of preventive healthcare behaviour.

Keywords: preventive healthcare behaviour; PHB; subjective well-being; SWB; qualitative approach; health value; health literacy; self-efficacy; health consciousness; digital health information seeking; DHIS; social support. (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=146447 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijicbm:v:35:y:2025:i:1:p:17-43

Access Statistics for this article

More articles in International Journal of Indian Culture and Business Management from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().