Adapting to the expectations and behaviour of Generation Z workforce at workplace

Neetika Sharma and Rajeshree Gokhale

International Journal of Indian Culture and Business Management, 2025, vol. 35, issue 4, 530-546

Abstract: Generation Z is the latest to have entered the workforce. This generation consists of people born between the years 1995 and 2010. With this new workforce, business challenges and problems need to be addressed with a new approach. This generation brings in new patterns of behaviour. The present study aims to help business organisations understand the expectations and behaviour of this new generation in the workplace and create an environment which is conducive to the growth of businesses as well as the development of this generation. The study is based on primary data, which was collected by administering a questionnaire that was distributed randomly amongst the Generation Z employees across different industries in Pune (India). The analysis of this data was carried out using factor analysis and Karl Pearson's correlation coefficient. The result of the study reveals that flexibility, communication, salary, benefits and rewards, work-life balance, technology, cross-cultural competence, teamwork and being independent are significant factors that influence the behaviour of Generation Z at workplace. The researcher hopes to equip the managers to understand, engage and retain Generation Z employees more effectively.

Keywords: employee behaviour; employee expectations; generational differences; Generation Z; workforce; work values. (search for similar items in EconPapers)
Date: 2025
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